My friend RK and I were discussing about how difficult it is to find trusted information on the Internet. We do have tons of information out there on everything, but is the information trust worthy? Perhaps yes; perhaps not. By trust, I mean information validated by our friends, co-workers, and family. Trusted information gains higher precedence when it comes to our kids. For example, if you are looking for a pediatrician, you probably would be more confident to go to a pediatrician validated by a friend or co-worker. Since we did not find a website or a mobile app that provides trusted information, we decided to build one. That is how parentsKlub was conceived.
What is parentsKlub?
parentsKlub is a platform for like minded parents to search, share, and rate kids’ related information online. Parents can also socialize by discussing topics of common interests and asking questions related to schools, doctors, babysitters, and other categories of information.
To keep things simple, parentsKlub concentrates only on 12 information categories. These include:
- Play School
- Extra Curricular
Currently parentsKlub is available only in nine locations across India including Chennai, Bangalore, Delhi, Hyderabad, Gurgaon, NOIDA, Mumbai, Kolkata, and Pune.
How does parentsKlub work?
Data on parentsKlub is fed by parents, vendors, and parentsKlub employees. Parents can share data about a good school or a reliable doctor through the parentsKlub website (www.parentsKlub.com). On entering complete information about a business (school, doctor, or toy store), a parent earns a single point. When the count reaches twenty, a gift is sent to the parent as a token of appreciation for contributing to the site. Parents can choose a gift from the ten or more options available.
However, simply sharing data does not make information trust worthy. To bring in the trust factor, parentsKlub allows users to invite friends and form a network. Each friend within the network is attributed a connection level. A connection level determines if a friend is a first level acquaintance or comes in the second or third level.
A first level acquaintance is a person directly connected to the user. For instance, if a user invites a few friends to join parentsKlub during registration, these people become first level connections. Similarly, second level connection are those who are connected to your first level connections (friend of a friend in other words) and third level connections are those who are connected to your second level connections (friend of a friend of a friend in other words).
How is trust level calculated?
When a friend from the network rates an item, the trust algorithm kicks in and checks the connection level of the friend and the rating provided. Based on this data, the algorithm calculates the trust level of each item viewed by the user.
The parentsKlub mobile application for android
parentsKlub also has a mobile application for Android smart phones. Since the application is location based, it automatically identifies the user’s location if the user is in anywhere in the four Indian metros in addition to Bangalore, Hyderabad, Gurgaon, NOIDA, and Pune. Users can download this free application from Google Play.
Please visit the website (www.parentsKlub.com) or download the app. We are eagerly awaiting to hear from you.